Revamping NiceHash - Complete redesign of UX & UI for the World's Leading Crypto Mining Platform
NiceHash is an international platform that operates as both a cryptocurrency hash power broker and exchange. Its unique marketplace allows individuals and businesses to buy and sell hashing power using a sharing economy model. This innovative platform connects buyers and sellers from all around the world, providing an easy and secure way to trade cryptocurrency.
THE CHALLENGE
Taking a full advantage of a bear market.
With the bear market in the cryptocurrency industry leading to a decrease in mining activity, our team seized the opportunity to implement changes that would improve our platform without disrupting ongoing operations.
Our objective was to enhance the overall user experience, improve visual aesthetics, and introduce new features that would set us apart from our competitors. To achieve this, we conducted a thorough review of our old design and identified persistent issues. We then held brainstorming and ideation sessions to generate a wide range of potential solutions.
Our plan includes specific design objectives, a defined timeline, and a list of tasks for our team to execute. With these changes, we're confident that our platform will offer an even better experience for our users.
Old NiceHash Designs
WIREFRAMES
Clear Communication: The Key to Simplifying Complexity
The wireframes were created with the purpose of presenting critical details such as mining progress, hash rates, and earnings in a straightforward manner, allowing users to configure their mining settings and manage their accounts with ease. Moreover, the wireframes incorporated the integration of the NiceHash exchange and a mobile app, further improving accessibility and convenience for users.
UI STYLE GUIDE
Attaining Consistency in Visual Design.
To achieve a cohesive and refined end product, we began by establishing a style guide that aligned all design decisions with the platform's overall aesthetic and brand. Adopting this approach not only facilitated consistency throughout the development process, but also allowed for the efficient reuse of pre-defined styles and components.
Design System & Components
Commonly Used Design System Modules.
UPGRADED MINING TOOL
Enhancing the Mining Experience through Optimization.
With the recent makeover, managing mining operations has become much more convenient and efficient for users. Prior to the upgrade, direct access to the mining rig was necessary. However, with the new website and mobile apps, users can now easily monitor and control their mining operations remotely.
The redesigned platform boasts an updated and attractive aesthetic, improved filtering options, a comprehensive overview, and enhanced navigation capabilities. These improvements have led to a more streamlined and efficient user experience.
MOBILE APP
Crypto and Mining on-the-go
The development of our mobile app was essential in improving user accessibility and convenience. Designed to be optimized for both iOS and Android devices, the app has since become a vital component of our platform, providing users with the flexibility and convenience they require to remain connected to their mining operations. With our app, users can easily access and utilize NiceHash's features at any time and from anywhere.
ADDING A CRYPTOCURRENCY EXCHANGE
Optimizing trading potential via live market information
An uncluttered, user-friendly interface has been introduced to enable effortless navigation and information retrieval while engaging in cryptocurrency trading on the exchange. The integration of graphical representations and up-to-the-minute price details aims to deliver a complete market overview to users. Furthermore, the exchange has been thoroughly fine-tuned for all types of devices, prioritizing adaptability and responsiveness.
RESULTS & IMPACT
Increased efficiency can be achieved through successful redesign.
The successful redesign achieved its objectives by enhancing user-friendliness and efficiency, which led to the attraction and retention of new and existing users. As a result, the platform experienced overall growth.
In the year the redesign was launched, the company became the top-performing company in Slovenia in terms of value created per employee.
To the moon! 🚀